WEBSITES AND LOCAL SEO FOR US + UK TRADES

Most Trade Websites Don’t Bring In Jobs. We Fix That.

If your site looks fine but the phone isn’t ringing, the problem is usually structure, not design. We build websites and local SEO systems for US and UK plumbers, electricians, roofers, HVAC companies, and contractors who want more calls, quote requests, and booked jobs from Google.

Our team will record a personalized 5-minute video walking through what’s losing you jobs on your current site. No pitch. Real feedback.

NEW TRADE SPECIALISM

We’re taking 5 pilot clients at reduced rates in exchange for a published case study and review. Ask about pilot pricing on your audit call.

QUICK ANSWERS

What we do, who it’s for, what you get.

What does TradeWebDesigners do?

We build websites, local SEO, Google Business Profile alignment, quote request flows, ads campaigns, and booking systems for trade and home service businesses in the US and UK.

Who is it for?

Plumbers, electricians, roofers, HVAC and heating companies, contractors, landscapers, and local service businesses that get most of their work from local searches and referrals.

What do you get?

A website built around how customers search, structured for Google and AI search visibility, with a clear quote or booking flow. Optional SEO, ads, branding, and social media to grow leads.

__ THE REAL PROBLEM

Most Trade Websites Lose Jobs Before the Phone Rings.

When someone searches for a plumber, electrician, roofer, or HVAC tech, they decide in under 30 seconds:

If your site doesn’t answer those three questions fast, they’re already on the next result.

COMMON ISSUES WE FIX

Outdated design that signals “not active”
Slow mobile load times
One generic Services page
No service area pages
No clear quote request flow
GBP and website telling different stories
No trust signals or proof
Confusing calls to action

The result is the same in both markets: traffic without bookings. We rebuild your site so that traffic turns into work.

WHAT WE BUILD

A Local Lead System Built Around Your Trade and Service Areas.

We don’t ship templates. We build websites structured around how customers search and how trade businesses actually win work.

01 / Foundation

Trade Website Design

A clean, fast, mobile-first website that loads in under 2 seconds, presents your services clearly, and points every visitor toward a call or quote.

02 / Intent

Service Pages That Convert

Dedicated pages for each main service, written for real customers and structured for Google and AI search. Examples: Emergency plumbing, Boiler installation, EICR / panel upgrades, Roof repairs, HVAC servicing, Furnace repair.

03 / Local

Service Area Pages

Dedicated pages for the cities, towns, or zip/post codes you cover. This is how Google understands where you work and shows you on local searches and Maps.

04 / SEO

Local SEO Foundations

Headings, metadata, internal links, FAQs, schema markup, and local content built in from day one. Not bolted on after.

05 / Alignment

Google Business Profile

Your website and GBP should tell the same story. We align services, areas, contact details, hours, and trust signals so Google reads your business as a strong local result.

06 / Capture

Quote Request and Lead Capture

Click-to-call, contact forms, quote requests, and enquiry flows placed where they convert. One primary action per page. No friction.

07 / Booking

Booking Options Where They Fit

Some trades need a quote-first flow. Others need a calendar. We recommend the right setup, not the most software.

Simple enquiry form Call-back request GHL calendar LatePoint (WordPress)

WHO WE HELP

Built for US and UK Trades and Home Service Businesses.

Plumbers

Websites for emergency call-outs, drain cleaning, leak detection, boiler and water heater work, bathroom installs, and service area visibility.

Electricians

Websites for domestic and commercial work, inspections, EICRs, panel upgrades, rewiring, lighting, EV chargers, and emergency electrical.

Roofers

Websites for roof repairs, replacements, flat roofing, gutters, fascias, storm damage, and project proof galleries.

HVAC and Heating

Websites for installation, servicing, maintenance, emergency response, and local visibility across multiple service areas.

Contractors & Remodelers

Websites for general contracting, remodels, refurbishments, additions, site visits, and quote requests.

Landscapers & Property

Websites for residential and commercial grounds, hardscaping, maintenance contracts, and seasonal work.

TEAM & SUPPORT

Real People. Direct Access. No Account Manager Maze.

You’re not getting passed around a department. When you work with TradeWebDesigners, you talk to the people actually building your site and growing your business.

Our founder, Michael Caleb, personally reviews and approves every project before it goes live. That’s how we keep standards consistent across every job we ship.

PRICING

Pricing Built Around What You Want: More Booked Jobs.

We don’t sell hours. We sell systems that bring in calls, quote requests, and bookings. Every package is fixed-price. No hidden fees. No surprise upsells. If something won’t help your business, we won’t sell it to you.

🎯 Founder’s Offer: First 5 trade clients get 25% off any build and 2 months free on the Ongoing Growth Plan. Book a free audit to qualify. Spots Left: 5

STEP 1

Build Your Foundation

One-time website builds. Pick the package that matches where your business is now.

One-Time Project Starter

Starter Trade Site

From $2,500 one-time

Best For: Solo trades or two-person teams who need a professional site to look credible and capture basic enquiries.

5-page professional website
Mobile-first build, fast loading
Click-to-call buttons everywhere
Quote request form
Google Business Profile setup
Basic on-page SEO
Trust elements: reviews + certs
Basic project gallery (12 photos)
Live in 7-14 days

Why This Gets You Jobs: When a customer Googles “plumber near me” at 9pm with a leak, a fast, clear mobile site means they don’t bounce to your competitor.

One-Time Project Most Popular

Local Growth Package

From $4,500 one-time

Best For: Trades who get some online enquiries but want to dominate their service area and beat local competitors in Google.

Everything in Starter, plus:
Up to 10 pages with dedicated service pages
Service area pages for every town you cover
Local SEO foundations + schema markup
GBP fully aligned with website
Reviews and trust system
Stronger conversion design throughout
Advanced photo gallery with before/after pairs

Why This Gets You Jobs: Every service area page becomes a magnet for “[service] in [town]” searches. More local pages, more chances to appear.

One-Time Project Lead Engine

Trade Lead Engine

From $7,500 one-time

Best For: Established trades who want the full system: website, local SEO, Google visibility, ads, and booking working together.

Everything in Local Growth, plus:
Full website rebuild with conversion structure
Online booking (calendar or LatePoint)
Lead capture automation (follow-up texts and emails)
Local SEO improvement plan included
Initial Google Ads campaign setup
Performance tracking + reporting

Why This Gets You Jobs: Site, SEO, ads, booking, and follow-up working together means fewer leads slip through the cracks.

STEP 2

Grow Every Month

Optional monthly services. Add what fits your business stage. Cancel any time with 30 days notice.

Monthly Retainer SEO

Ongoing Growth Plan

From $750 /month

Best For: Trades who want consistent new leads every month, not just at launch.

Local SEO improvements monthly
New service or service area content
Google Business Profile management + posts
Review acquisition support
Local citation building
Technical SEO monitoring
Monthly performance report
Monthly strategy call

Why This Works: SEO compounds. Month 1 sets the foundation. Month 3 starts producing. Month 6+ is when most trades stop relying on word of mouth alone.

Monthly Retainer Ads

Local Ads Package

From $750 /month mgmt

Best For: Trades who want leads this week, not next quarter. Pairs with SEO for fast results while organic builds.

Google Local Service Ads
Google Search Ads (“emergency plumber [town]”)
Meta Ads (Facebook + Instagram)
Landing pages built for ad conversion
Lead tracking by source
One flat fee covers BOTH Google and Meta

Why This Works: Google search ads sit above organic results. When someone searches “boiler repair near me”, your ad is the first thing they see.

Monthly Retainer Brand

Branding & Social Media

From $500 /month

Best For: Trades who want a consistent, professional brand everywhere customers find them.

Logo and brand refresh (if needed)
Branded vehicle wrap templates
Branded uniform + quote document templates
2-3 social posts/week (FB + IG)
Community engagement + review responses
Seasonal campaigns

Why This Works: A trade with a consistent brand across truck, uniform, website, and social looks 3x larger and more trustworthy.

Most Popular Combinations

Not sure how to combine? Here’s what most clients pick.

Your Stage | Build (Step 1) | Monthly Services (Step 2)

Just getting started | Starter Trade Site | None for the first 3 months

Most popular | Local Growth Package | Ongoing Growth Plan

Want leads fast | Local Growth Package | Ongoing Growth Plan + Local Ads

Full growth system | Trade Lead Engine | All three monthly services

WHAT YOU GET

Most agencies sell features. We sell outcomes.

Here’s what every TradeWebDesigners client walks away with, regardless of which package they pick.

A website that earns its keep

Local visibility that compounds

A real lead system

Direct support when you need it

Founder oversight on every project

Honest growth options

OUR PROCESS

Simple Process. No Agency Confusion.

STEP 01

Audit

We review your site, services, service areas, Google presence, and current enquiry flow. You get a recorded Loom showing exactly what’s losing you jobs.

STEP 02

Plan

We map pages, service structure,
keywords, CTAs, and booking or
quote flow.

STEP 03

Build + Founder
Review

Our team designs and builds your site. Michael Caleb personally reviews and approves every design before launch.

STEP 04

Launch

Launch checks, forms, mobile testing, on-page SEO, and tracking setup.

STEP 05

Improve

If you take the Ongoing Growth Plan, we improve rankings, content, and enquiry flow every month.

FAQ

Frequently Asked Questions

Do you work with US and UK trades?

Yes. We work with trades in both markets. Most clients are local service businesses where Google search, Maps, and reviews drive most jobs.

Can you rebuild an outdated trade website?

Yes. Most of our work is rebuilds. We improve structure, service pages, local SEO, mobile experience, and the enquiry flow.

Can you help with Google Maps rankings?

We help with the website structure and Google Business Profile alignment that influence local rankings. Rankings are not guaranteed. Better structure, service clarity, reviews, and consistency improve your chances of competing in local results.

Do I need a booking system?

Not always. Some trades need a quote request form. Some need a call-back flow. Others need a calendar. We recommend the setup that fits how your business sells.

Can you set up LatePoint?

Yes. LatePoint works inside WordPress for advanced booking, including deposits, staff schedules, site survey bookings, and reminders.

Do you guarantee leads or rankings?

No. We don’t sell fake guarantees. We build a stronger website, better service pages, local SEO foundations, and a smoother enquiry flow, so your business has a real chance of converting traffic into booked jobs.

What's the Free Loom Audit?

A 5-minute recorded video where we walk through your current website and Google Business Profile, point out what’s costing you jobs, and tell you the most useful next step. No pitch. You decide if you want to work with us.

Do you offer ongoing SEO support after launch?

Yes. Our Ongoing Growth Plan runs month to month and covers local SEO improvements, GBP management, service area content, citation building, technical monitoring, and reporting. Most trade businesses see compounding results from month 3 onward. You can start the plan with a new build or add it to an existing site.

How do I contact you if I have a quick question?

WhatsApp is the fastest way to reach us. Send a message, voice note, or photo and we’ll reply within one business day, often same hour. Phone and email both work too.

Will I get an account manager?

You’ll get direct access to the team building your site. No account manager layer between you and the people doing the work. Faster decisions, less confusion.

Do you handle ads as well as SEO?

Yes. We run Google Ads and Meta Ads for trades. One flat management fee covers both platforms. Most agencies charge separately for each.

Can I just hire you for branding or social media?

Yes. Branding, social media, and ads can be standalone services or add-ons to a website build. We tailor the package to what you actually need.

What if I only have a small budget right now?

Start with the Starter Trade Site. Add the Ongoing Growth Plan when you’re ready. We don’t push trades to spend more than makes sense for their business stage.

LAST STEP

Ready to See What’s Costing You Jobs?

Send us your website. Our team will record a free 5-minute Loom showing what’s losing you enquiries and what to fix first. No pitch. No obligation.

TRADEWEBDESIGNERS BY ALPHAMAX DIGITAL Websites • Local SEO • Google Visibility • Quote Flows • Ads • Booking Systems

A specialist trade website, local SEO, and ongoing growth service for US and UK plumbers, electricians, roofers, HVAC, and contractors, delivered by Alphamax Digital.

Emails, booking links, forms, proposals, invoices, payment receipts, agreements, and client communication may be issued or managed through Alphamax Digital Services.

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